Media relations in sport
Autor(es) - William Nichols; Patrick Moynahan; Alan Hall; Janis Taylor
- €60.00 €54.00
"Media Relations in Sport provides a wonderful understanding of the functions and workings of the sports media world. For those students who are planning careers in sports management or athletic administration this guide is a must-read."
ÍNDICE
Foreword
Introduction
Chapter 1
Mass communication:
The process of sport information
Chapter 2
The print media:
The original model of sport information
Chapter 3
The broadcast media:
The most powerful sports information providers
Chapter 4
Sports information specialist:
Sport organization managers of information and entertainment
Chapter 5
News release:
The sports journalist’s lifeline
Chapter 6
Managed news events:
News conferences and media days
Chapter 7
Media brochures:
Mirror images of sports programs
Chapter 8
Interviews:
From personal to pack journalism
Chapter 9
Game management:
Press-box and press-table operations
Chapter 10
Special events:
From awards banquets to national tournaments
Chapter 11
The publicity campaign:
The marking of an All-American
Chapter 12
Public relations dilemmas:
Under the media microscope
Chapter 13
Law and ethics:
Playing by the rules
Chapter 14
The future:
The impact of media and technology
References
About the editors
Index
- Formato: Capa dura 23.50 * 28.50
- Nº de páginas: 350
- Editado em: 2007
- Idioma: Inglês
- ISBN: 9781885693747