International sport management
Autor(es) - Ming Li; Eric Macintosh; Gonzalo Bravo
- €116.50 €104.85
International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management.
Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management.
Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field.
ÍNDICE:
PART I. ISSUES IN INTERNATIONAL SPORT MANAGEMENT
Chapter 1. Key Concepts and Critical Issues
Key Concepts; Sport Management Issues in the Global Sport Environment; International Competencies for Sport Managers; Summary
Chapter 2. Strategic Management in International Sport
Reasons to Enter the Global Marketplace; Global Expansion and Comparative Advantage; Strategic Management Process; Global Strategies in the Sport Industry; Trend Analysis in the Sport Industry; Social Responsibility Guidelines; Future Trends in International Sport Industry; Summary
Chapter 3. Intercultural Management in Sport Organizations
Why Intercultural Management Matters; National Culture; Organizational Culture; Culture Shock and the Role of Human Resources; Employee Socialization; Summary
PART II. FIELD OF PLAY IN INTERNATIONAL SPORT
Chapter 4. Sport in North America
Economic Impact of U.S. Sport; Structure and Governance of Sport in the United States; Professional Sport in the United States; Amateur Sport in the United States; Structure of Sport in Canada; Professional and Elite Sport in Canada; Amateur Sport in Canada; Summary
Chapter 5. Sport in Latin America
Geography and Background of Latin America; Cultural Foundations of Sport in Latin America; Structure of Latin American Sport Systems; The Sport Industry in Latin America; International Sporting Events and Regional Governing Bodies; Summary
Chapter 6. Sport in Europe
Geography and Background of Europe; The European Sport Model; Economics of Sport in Europe; European Sport Law; European Sport in the Global Marketplace; Sport in Eastern Europe; Summary
Chapter 7. Sport in Africa and the Middle East
Geography and Background of Africa and the Middle East; The Colonial Experience and Sport in Africa; Current Role of Sport in Africa and the Middle East; Sport Organizations in Africa and the Middle East; Summary
Chapter 8. Sport in South Asia, Southeast Asia and Oceania
Geography and Background of South Asia, Southeast Asia and Oceania; Role of Sport in South Asia, Southeast Asia and Oceania; Sport Development and Governance in South Asia, Southeast Asia, and Oceania; Managing Sport in South Asia, Southeast Asia, and Oceania; Staging Sport Megaevents in South Asia, Southeast Asia, and Oceania; Summary
Chapter 9. Sport in Northeast Asia
Geography and Background of Northeast Asia; Sport in Northeast Asia; Sport Governance in Northeast Asia; Professional Sport in Northeast Asia; Major Sport Events in Northeast Asia; Summary
PART III. GOVERNANCE IN INTERNATIONAL SPORT
Chapter 10. Olympic and Paralympic Sport
Olympic and Paralympic Organization Structure and Governance; History and Commercial Development of the Olympic and Paralympic Games; Corruption and Reform; Staging the Olympic and Paralympic Games; Social and Ethical Issues in Olympic and Paralympic Sport; Fair Play on and off the Playing Field; Summary
Chapter 11. International Sport Federations
What Are International Federations? ; International Federations and National Federations; Management of International Federations; Summary
Chapter 12. Professional Sport Leagues and Tours
Structure and Governance of International Professional Sport Leagues; Economic Nature of Professional Sport Leagues; Revenue Sources for Professional Sport Leagues; Competition Among Leagues; Summary
Chapter 13. International Youth, School, and Collegiate Sport
Defining Youth, School, and Club Sport; Governance and Organization of International Youth Sport Events; Governance and Organization of School Sport; Governance of Club Sport; Summary
PART IV. MANAGEMENT ESSENTIALS IN INTERNATIONAL SPORT
Chapter 14. Macroeconomics of International Sport
Role of Sport in a National Economy; Macroeconomic Effects of Sport; Tangible and Intangible Effects; Primary Impact of a Sport Event; Multiplier Effect; Long- and Short-Term Benefits From Sport and the Legacy Effect; Summary
Chapter 15. Business and Finance of International Sport Leagues
North American League Model; European League Model; East Asian League Models; Consequences of League Design and Team Ownership; Summary
Chapter 16. Corporate Social Responsibility, Sport, and Development
Defining Corporate Social Responsibility; Emergence of Corporate Social Responsibility in Sport; Approaches to Understanding Corporate Social Responsibility in Sport; Corporate Social Responsibility in Sport and Economic Development; The United Nations Global Compact; Summary
Chapter 17. International Sport Law
What Is International Sport Law? ; Conflict Resolution in International Sport; Athlete Representation and Athlete Rights; Promoting Sport for All; Integrity of International Sport; Summary
Chapter 18. Managing Service Quality in International Sport
What Is a Service? ; Service Quality in International Sport; Service Failure and Recovery in International Sport; Summary
PART V. INTERNATIONAL SPORT BUSINESS STRATEGIES
Chapter 19. International Sport Marketing
Marketing Principles and Terms; The International Sport Consumer; Marketing and Sponsorship in a Global Economy; International Brand Management; Summary
Chapter 20. New Media and International Sport
What Is New Media? ; New Media Technologies; New Media and Sport Content; New Media Challenges; New Media Dimensions; Summary
Chapter 21. Sport Facilities Management
Types of Facilities; Facility Personnel; Management Structure Options; Issues in Facility Management; Risk Management; Summary
Chapter 22. International Sport Tourism
Core Principles and Terms; Economic Impact of Sport Tourism; Social Costs and Benefits of Sport Tourism; Legacy Effects of Sport Tourism; Sport Tourism Planning and Evaluation; Summary
- Formato: Capa dura
- Nº de páginas: 528
- Editado em: 2011
- Idioma: Inglês
- ISBN: 9780736082730